Discover how Ylopo, a digital marketing agency for real estate businesses, achieved unprecedented success in lead generation and conversion with Dimension Labs. By leveraging actionable insights from customer interactions at scale, Ylopo revolutionized its SMS bot performance, enhanced intent accuracy, and streamlined operations, transforming its lead generation strategy and driving measurable business growth.

Key Metrics:

• Increased implementation across realtors from 5% to 50% within six months
• Achieved over 20% improvement in conversion rate for scheduled calls.
• 3x productivity of their data science team, saving over $250,000 in resource costs by automating tasks.

The Challenge:

Ylopo faced several critical challenges in optimizing its lead generation efforts:

• A lead generation rate stuck at 9%, which limited growth potential.
• The need for better visibility into intent performance to ensure accuracy and relevance.
• A reliance on manual processes to scale intent models, creating bottlenecks in the rollout of their bot to more customers.
• A pressing need to accelerate bot adoption among their realtors to maximize the platform’s impact.

These hurdles prevented Ylopo from scaling efficiently and achieving its business goals.

The Solution:

Dimension Labs provided Ylopo with a data platform that unlocked the potential of their SMS bot program and enabled rapid growth.

Key Capabilities Utilized:

• Tracking and Improving Intent Accuracy: Dimension Labs monitored and improved new intent creation, ensuring the bot delivered precise and contextually relevant responses.
• Real-Time Visibility into Key Metrics: The platform offered actionable insights into lead performance and engagement, allowing Ylopo to make data-backed optimizations.
• Automation of Data Science Workflows: By automating processes previously handled by manual graders, Dimension Labs saved Ylopo significant resources while tripling the productivity of their data science team.

This approach enabled Ylopo to refine their bot’s performance, reduce operational inefficiencies, and focus on scaling their solutions to more customers.

The Results:

Partnering with Dimension Labs delivered transformative results for Ylopo:

• Realtor implementation skyrocketed from 5% to 50% in just six months, showcasing rapid adoption and usability.
• Data science team productivity increased by 3x, saving over $250,000 in resource costs through automation.
• A 35% conversion rate for scheduled calls demonstrated significant improvements in lead generation and nurturing.
• Metrics like hot lead engagement showed substantial improvement, validating the success of their bot optimization efforts and contributing to a data-driven culture of continuous innovation.

By leveraging Dimension Labs, Ylopo turned unstructured customer interaction data into fuel for growth, improving lead generation, enhancing operational efficiency, and achieving measurable ROI.